An Internet traveler, prior to coming to HotelRooms.com is
already aware of the fact that our focus revolves around
hotels. Those surfers who find us through a search engine
know that they are accessing a database consisting of over
25,000 hotel websites. Over 90% of all visitors to our
site perform geographically oriented searches (ex. New
York, Paris, near LAX airport, etc.) These facts allow us
to derive the following conclusions:
to the HotelRooms.com website are either researching
or attempting to book a hotel room.
majority of our visitors already have already
selected a destination.
our visitors do not have a brand preference – but
rather search by location.
HotelRooms.com offers the most highly targeted and
qualified hotel-seeking audience to our hotel
HotelRooms.com lead or referral is primarily looking
to reserve a hotel room.
do not offer the depth of content, which is available at
HotelRooms.com. Hotel information is housed in discrete
databases – offering a limited amount of property info or
photos – and NEVER delivering the end user to the actual
website of the hotel. This focus on commissions is what
makes travel sites inferior to HotelRooms.com – they
simply do not give the end user what they need – access to
information and photos, which allow them to make an
intelligent and educated travel decision. This is best
facilitated by allowing them to view the property’s
website, which offers first-hand information about the
The major problem with using search engines for hotel
research or booking is the fact that even the simplest
query (ex. A search in Lycos.com for “Hotels in Atlanta”
returns 266,915 results) overwhelms the user with tons of
information – a small percentage of which is actually
pertinent to their search. Those results which do fit the
search rarely bring the user to the hotel website – but
rather funnel them into an assortment of travel sites, and
HotelRooms.com visitors are aware that we are a niche
search engine consisting of property websites ONLY – we do
not have travel sites and discounters within our listings.
In the eyes of the end-user this sets us apart from major
search engines, because we offer precise result sets,
which match their query. It also gives us a unique service
to offer to hotel properties – we deliver targeted leads
to their websites – without collecting a commission in the
process. The ultimate result is HotelRooms.com’s major
role in the industry-wide shift, which is increasing the
revenue being generated by one of the most under-developed
distribution channels – the world wide web.