Hotel Marketing Overview:
4. Benefits of
The HotelRooms.com database
offers the traveler-to-be an entire arsenal of information
– from hotel and room photos, to amenities, area
attractions, restaurants, recreational activities and more
– presented in an organized, easy-to-navigate fashion. The
site offers the most thorough set of tools and data needed
to make an intelligent decision and purchase. This is
particularly important in selecting a hotel, an area of
the industry where customer’s choices are always more
dependent on visual aides, as opposed to the price and
schedule-based airfare or car rental purchase.
HotelRooms.com is currently the most robust, one-stop,
destination-based research and reservation tool for the
hotel-seeking Internet traveler. Our database consists of
information on over 25,000 hotels, and direct links to
each property’s website, offering the end-user the
Internet’s most thorough research tools for finding a
EASE OF USE
The HotelRooms.com user interface has been designed to
provide hotel research tools to both Internet experts and
A complete list of properties for any destination can be
accessed from any of the site’s 15,000+ pages. Search
boxes, city shortcuts, as well as links to the different
property-type sections of the site are found on every
page, ensuring that links to relevant hotels are always
just one click away.
HotelRooms.com gives every user complete, unbiased access
to our entire database, without the need or hassle of
registering, or revealing any personal information.
Direct links to the most popular sections of the site give
the end user the ability to instantly find specific
property types in specific locations without exhaustive
searches. Economy, corporate, extended stay hotels, etc.,
as well as resorts and meeting planning space can be
easily accessed from any page.
Our “Hotel Specials” directory lists current and upcoming
promotions, discounts, and other incentive programs
submitted directly to HotelRooms.com by each property. To
date, no other service available on the Internet has
provided a unified, unbiased, non-commissioned marketplace
which gives the hotel-seeker access to hundreds of
discount offers directly from hotels.
Visitors to HotelRooms.com quickly learn that in order to
view property information, they actually visit each
hotel’s website. This is a key factor in increasing the
look-to-book ratio achieved through our site, since even
the most experienced and savvy net user feels less
reluctant to make a purchase directly from the supplier of
the product, as opposed to an intermediary or re-seller.
In most cases, people also feel that by shopping directly,
they are not exposed to prices which have been marked up
for the sake of profit margins, and as a result they feel
comfortable that they are getting the best deal.
A hotel-seeker visiting HotelRooms.com is not forced to
perform a reservation online. Having full access to each
property’s information, they have the choice of GDS,
email, fax or phone to book a room. This empowers the
HotelRooms.com visitor in a fashion rarely found on travel
sites, which enforce the use of online bookings to
Leaving the reservation method open to the traveler
results in an increase of trust and confidence, rather
than the feeling of pressure to make a purchase.
Ultimately, this results in a positive purchase
experience; one that brings visitors back to